about me
I create the strategic concepts behind distinctive hospitality developments.
With 20+ years of experience spanning multiple design disciplines, I specialise in developing research-based narratives that transform ordinary spaces into memorable destinations. My approach uncovers the authentic stories within locations and reconnects them in unexpected ways to create compelling concepts with genuine commercial value.
My background combines creative thinking across different sectors with global experiences that inform my strategic approach. This diverse journey allows me to bring a unique perspective to hospitality concept development.
I've collaborated with forward-thinking clients ranging from major cultural institutions to boutique operators, helping them secure high-value contracts and create destinations that command premium positioning. The longevity of my designs speaks to their effectiveness—many implementations remain relevant and successful years after completion.
I'm currently focused on partnering with developers and operators who recognise that distinctive concepts drive commercial success and create lasting value.
JOURNAL
A visual record of things that inspire me, things I have created and things I have captured on camera
I’d Love to Hear From You
T: +44 (0) 7833 750 421
E: studio@helenhughesdesign.com